EE Launches BAFTA Red Carpet Robot Selfies

At this year’s EE British Academy Film Awards, EE will be helping thousands of film fans get closer to the stars by giving them the chance to have a ‘virtual selfie’ taken on the red carpet. This will be made possible thanks to innovative custom-built camera technology featured in the EE Roboselfie: a high-tech, selfie-taking robot.

By submitting a headshot on Twitter using the hashtag #EEBAFTAselfie, lucky film fans will have the chance to be featured in one of the superfast selfies that the EE Roboselfie will be creating at record speed whenever an A-lister stops by for a picture.

In a red carpet world first, EE’s bespoke robot uses facial detection, built-in time codes and custom software to synchronise the camera to its display, simultaneously capturing fan images next to real-life celebrities to capture five different fan selfies per second.

The EE Roboselfie intelligently pairs the new images, once complete with an A-list cameo, to the @handle of the person who submitted the original photograph and even includes a personalised message — all live on the night.

EE’s red carpet host Laura Whitmore will be introducing the EE Roboselfie to this year’s nominees and high-profile guests as they flock to the prestigious ceremony at the Royal Albert Hall on Sunday 12 February, encouraging them to take part in as many selfies as possible as hundreds are snapped every minute.

Laura Whitmore said: “I can’t wait to be a part of this year’s EE BAFTA red carpet and introduce the brilliant EE Roboselfie to this year’s nominees. Make sure you tune in to the red carpet action on EE and BAFTA’s social media channels from 4:30pm on Sunday 12 February to see how I’m getting on.”

The EE Roboselfie was designed by BAFTA-winning costume designer Jany Temime (Spectre, Skyfall, Gravity, Harry Potter, Passengers) whose inspiration behind the creation was to develop a timeless robot that grabbed the attention of the public.

Jany Temime said: “It is the combination of iconic form and innovative technology that makes the EE Roboselfie so exciting. One of the movies I have been most inspired by this year is La La Land and I wanted to capture the public’s imagination in a similar way. On the one hand, the design plays upon the traditional robot form, it feels familiar, fun and inviting. On the other hand, I wanted the robot to play with the norms, adding new references such as the latest connected camera technology from EE in order to go beyond expectations.”

Mat Sears, Director of Communications & Sponsorship at EE said: “At EE, we’ve always tried to bring the magic of the movies a little closer for film fans and our customers through our BAFTA partnership. As this year marks the 20th anniversary of our long-standing relationship with the Film Awards we wanted to do something for the public, that’s quite unique and creates those exciting and shareable moments, without the need to be there. Hopefully the big stars attending on the night will have some fun with it.”

Be right in the heart of all of the action by tuning in to the EE Twitter feed and Facebook page from 4.30pm on Sunday 12 February as BAFTA and EE join forces to live stream the action from the red carpet. Highlights from EE’s red carpet show hosted by Laura Whitmore will also be available across EE’s social channels from 9am on Monday 13 February.

To be in with a chance of appearing on the EE Roboselfie, participants can tweet a front-on colour headshot (no sunglasses) using the hashtag #EEBAFTAselfie.

For more information on EE’s partnership with BAFTA – including details of how to vote for this year’s EE Rising Star – visit BAFTA Rising Star.

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