Amanda Seyfried Clé de Peau Beauté 2016 Launch

The SHISEIDO Group’s high-prestige brand Clé de Peau Beauté (CPB) hosted an autumn/winter 2016 global press conference with the theme of Fearless Beauty, held at Shanghai’s Fairmont Peace Hotel on Thursday, June 16, 2016. Amanda Seyfried, the brand’s muse and global spokesperson who visited China for this event, appeared on stage at the opening of the event. The products presented at this time are part of the makeup collection conceived by Lucia Pieroni, Makeup Creative Director for Clé de Peau Beauté, through inspiration by Tamara de Lempicka, one of the most memorable female artists of the Art Deco period. It is planned that they will be marketed in 12 countries and regions around the world starting in autumn 2016 (Japan, China, Taiwan, ROK, Malaysia, Thailand, Singapore, Vietnam, Indonesia, USA, Canada, Russia).

Speaking at the event Amanda Seyfried had this to say:

“I feel great affinity with women who live strong, bold lives, like Tamara de Lempicka. Even in the face of difficulty, it’s important to forge ahead powerfully without flinching, maintaining a sense of conviction. If society becomes such a place that women can play active roles while being even more radiant and true to themselves, I think we may be able to resolve the many difficult issues facing the world today.”

The hollywood star was also full of lavish praise for the Lempicka Liquid Rouge product being launched as part of the collection:

“Just like a dress that presents you at your best, this rouge is a wonderful item that makes you look dramatic and attractive. When I’m wearing it, I feel like I can be bolder and freer than I usually am. I also like the crystalline, brilliant texture.”

A Full gallery of pictures below:

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