In an ironic twist of callous marketing, the first official trailer for Star Trek Beyond will debut before screenings of Star Wars The Force Awakens, the film director JJ Abrams abandoned the Star Trek Franchise to make.

While it’s unsurprising that the studios are looking to cash in on the potentially record breaking crowds turning out for Star Wars, time will tell if it’s ill advised to invite audiences to draw direct comparisons between Star Trek and the triumphantly resurgent Star Wars saga. Setting phasers to stun up against lightsabers  and a good blaster is always a risky strategy…